Our magic initiative - Pure

Peak Power: Scaling Yorkshire for Magic Breakfast

At Pure, we firmly believe that breakfast is the most important meal of the day. That’s why we’re passionate about supporting Magic Breakfast, a charity that provides free breakfasts to school children facing hunger every day. Ensuring that no child is too hungry to learn is a cause that’s very close to our hearts, and we’re incredibly proud to support this fantastic charity.

To kick off our fundraising efforts, we recently took on the Three Peak Challenge in Yorkshire. It involved hiking the three highest peaks in Yorkshire – Pen-y-ghent, Whernside, and Ingleborough – within 10 hours, covering a distance of 40KM. It was a grueling challenge, but we were determined to complete it and raise as much money as possible for Magic Breakfast.

Thanks to the generosity of our supporters, we’re thrilled to have provide more than 14,000 meals to children in need. We couldn’t be prouder of our team and everyone who supported us along the way.

In case you don’t know of our work with Magic Breakfast, in February we started a partnership with this brilliant charity, which will see us donating the cost of two free breakfasts for every catering box ordered.

There will be lots of other initiatives coming too, so keep your eyes peeled!

If you’d like to find out a bit more about Magic Breakfast, visit their website at https://www.magicbreakfast.com/.

We’re grateful for the opportunity to support such a fantastic charity, and we thank you for your continued support.



From delicious rye flatbread breakfast platters to nutritious lunch sharing salads, our catering menu has something to keep everyone fuelled and feeling healthy. (Oh, and did we mention all the delicious treats and in-between bits too?) And if you’ve not ordered from us before, there’s a handy 10% off your first order. Plus, the extra bonus of knowing that every platter you order is directly helping feed two children at school. Magic.