Thoughtful: Sustainability at Pure
Everyone has one of these pages, you know the ones, talking about all the great things that they do. The reality is that being a sustainable business is hard. Balancing convenience for our customers and our responsibility to the environment is a real challenge. It takes time and money to make even the smallest changes. We know there’s a lot we need to improve, but here’s what we’ve achieved so far:
We are the only high-street brand to offer free filtered still and sparkling water in our shops. Our water stations are accessible to all customers. No need to ask for us to fill-up your bottle for you. You can fill-up anytime, even if you’re not buying anything. And if you don’t have your own bottle, you can buy one of our reusable water bottles too!
Our collapsible, reusable coffee cups are available in all of our shops. And you can use any reusable cup to claim our 50p discount on all hot drinks. Over 10% of coffees sold at Pure are now served in a reusable cup, meaning we have saved over 100,000 cups in less than a year.
Our reusable bags are made from sustainable cotton and printed in the UK, pick one up in any store
We use energy from 100% renewable sources at all shops where we buy the energy ourselves
Try something new next time you visit us! We have free samples of our juices, smoothies and treats, available on the till counter all day for you to enjoy.
We make our food in our on site kitchens, and label each dish with the ingredients and allergens contained
Our unique blend of 100% Arabica coffee is locally roasted and Rainforest Alliance Certified, served with organic milk from Hampshire (or your choice of vegan milk)
Enjoy Coconut milk, Oat milk or Almond milk for free with any of our coffees
Our Super Eggs are made with British free-range eggs from St. Ewe farm, Cornwall, where the hens have plenty of space to roam in the clean, fresh countryside air
We are committed to making it easy and delicious for people to reduce the amount of meat they eat, that’s why 72% of our dishes are vegetarian and 44% are vegan
To reduce food waste from our kitchen, leftover food is donated to local charities
We have a 0% gender pay gap across the whole business (and a 0.1% female pay advantage in our shops)
Our teams are not employed on zero-hour contracts (unlike a number of other brands in our sector)
We pay significantly over the minimum wage. Entry level is now £8.71 per hour. We have consistently paid above the minimum wage and will continue to do so
We’re proud that over 80% of our General Managers started working with us as Team Members, and 95% of our Assistant Managers also started in our kitchens
Our handmade salads are served in bowls made from 90% recycled plastic and are fully recyclable
We send zero waste to landfill; anything which isn’t recycled is converted to fuel
Our wooden catering boxes are 100% biodegradable and we work with the Woodland Trust to provide care and protection for trees in British Woodlands
We have swapped plastic cutlery for 100% biodegradable cutlery made from corn and we only use paper straws
Our sustainability journey
Since opening in 2009 we have always put sustainability before profitability. We are so proud that our business is leading the way on making sustainability more convenient. And this is just the start...
We believe that doing good is just as important as serving good food, which is why we are constantly looking for new ways to achieve our sustainability goals. To offer your thoughts on how we can improve, please get in touch below: