Contact - Pure

Contact Us

If you have a question please take a look at our FAQs below or contact us on

Our shops

You can find a full allergen guide on our main Menu page by clicking ‘Download Allergen Info’, ready for you to browse each dish and print a copy if necessary.

You can also filter and search our menu for your particular requirements by allergen, nutrients and taste. If you would like to see the full ingredient list for any of our products, simply click on the product and scroll down.

We have a filter system on our menu so you can search by your specific requirement.

For expectant mothers, every dairy product on our menu is pasteurised but we would still ask you to take medical advice on what you can eat during pregnancy.


No it is not. But we do have a very substantial range of options with no gluten containing ingredients, such as salads, hot boxes, soups, eggs, birchers and yoghurts. Please use the filters on the menu page to see the no gluten options.

No, it is not but almost 75% of our menu is vegetarian or vegan.

We source all of our ingredients carefully for the best quality and flavour. This means that our ingredients come from a variety of places. For example our eggs are British free-range, our organic milk is from Hampshire, our salmon comes from Scotland and our British chicken is reared in open barns.

We also use seasonal fruit and vegetables wherever possible – the charred vegetables used in some of our salads and the fruit used in our birchers and fruit salads vary with the season.

To meet year-round customer demand for popular fruits and vegetables we also source internationally.

Our earliest shops open at 6.15am on weekdays and we serve breakfast until 11am. After 11am, our full lunchtime menu is available.

At the weekends, we serve breakfast until midday.

Visit Our Shops page for each store’s opening hours.


We are a business for people on the go, with around 90% of our food and drink purchased to take away, which is why we don’t offer china cups for customers to drink in.

Instead, we offer a generous 50p reusable cup discount, so customers who would prefer not to use single use items are rewarded. We also sell reusable cups in all our stores, and fill them for free on your first order to encourage our customers to invest in a cup. In the last year, our customers have helped us save over 350,000 cups by bringing in their own reusable cups, and we now sell 15-20% of our hot drinks in reusable cups.

We are also part of the National Paper Cup Recycling Scheme, where we recycle as many paper cups as our customers use annually.

Our juices are not cold-pressed but made daily in each shop every day, just like our smoothies. If you look behind the tills, you will most likely see one of our Smooth Operators hard at work making and bottling our juices and smoothies.

We do not currently have a loyalty card although this is something we may consider creating in the future. If you sign up to our mailing list, you will be kept up to date with any developments

Yes, all our shops have free WiFi. Search for _Pure Free Wifi and request to join the network. We also have plugs, USB sockets and free water in most of our shops.

We have to charge 20% to eat in for certain foods due to the application of VAT. As a business we get no benefit from this – we simply collect the money on behalf of the government and pass it onto them.

Whilst there are some fiddly exceptions (as always with tax!), if it’s hot, VAT is already included in the price. If it’s cold, such as a salad, flatbread or a side, we have to add 20% VAT to the take away price. Most drinks also already include VAT.

There is no charge to eat in from us. It is just application of VAT which makes the 20% difference to the price.

We are always looking for brilliant people to join our growing team.

Please look at our Jobs page for more information about working at Pure.

We are constantly looking for new locations. If you have an idea for where you would like to see the next Pure, please e-mail

We get a lot of requests to help local charities and where we can, we will provide free food or vouchers. If we cannot help your charity, please do not hold it against us! We are focusing our efforts on working with a few charities where we can be the most effective. These include food charities (which take our unused produce) and those focused on getting young people back into work (we have lots of jobs!).

For any further information, please e-mail

Thank you for your interest but we do not currently offer franchise opportunities.

Company name: Healthy Retail Ltd. Company number: 6878814 VAT: 970 8095 93

Registered office: 100 Moorgate, London EC2M 6AB

If you did not find what you were looking for in our FAQs, please contact us on the details below and we will respond to you as soon as possible:
or call 020 7240 1555