Ways to save at Pure

There are plenty of ways to save with Pure.

£1 off with a reusable cup

Fancy saving £1 on your morning (and post-lunch…) coffee? Simple. Just bring in your reusable cup and you’ll get £1 off any barista-made drink, hot or cold, only at Pure. If you don’t have a reusable cup, you can pick up one of our co-branded Chilly’s cups in any of our stores.

And you’ll save more than just money… since we started our £1 off initiative, together we have saved over one million single-use paper cups. 💙

Free plant-based milks

Plus, if you prefer a plant-based alternative milk, we won’t charge extra, so you can enjoy your brew the way you like it for less. Choose from Oatly!, Almond, Soya or Coconut from Rude Health at no extra cost. 🥛

Put that bottle down!

Every Pure shop has a free, filtered water tap in partnership with our friends at Belu. Profits go into saving carbon emissions from entering the atmosphere, implementing a circular economy and bringing clean water. You do a good thing for the environment and you never have to buy another bottle of water again! 💧

3 for 2 on snacks

For an extra little boost to your day, stock up with 3 for 2 across our branded snacks. From Deliciously Ella Chocolate Orange Dipped Almonds, to Lightly Salted Proper Corn – there’s plenty to choose from. Beat the post-lunch slump with the perfect pick-me-up. 🍿

Any smoothie or side for £2.99 with a main

Sipping and snacking at a snip! That’s a mouthful. And a delicious one at that – because now you can get any regular smoothie or side for just £2.99 when you buy a main*.

So add a new gut-loving Berry Biotic smoothie to go with your Super Eggs, or a new Pasta La Vista with your Rainbow Veg salad and fill up on goodness for less.

For those who like to have all their snacks planned out for the day – you can even bag up to three smoothies or sides for only £2.99 each with your main. Your future self will thank you for that! 🥗

*Mains from the fridge are: Salads, Grain Bowls, Wraps and Bagels. From the counter: Super Eggs, Porridge, Rolled Omelettes, Toasties, Pure Bowls, Soups, Nourish Bowls.


Pure +More

Pure +more is our digital membership platform, entitling you to exclusive offers, special rewards, discounts and more. By signing up, you will enjoy 20% off everything, every time you click & collect, for just £4.99 a month and your first month FREE!


Show your unique student ID card at the till to get a 20% discount in store! Order value must be at least £5, and not valid in conjunction with any other offer. Staff have the right to refuse the discount at their discretion.


We’re proud to support NHS staff with 20% Off your in-store order. Present your NHS ID Card at the front-counter to redeem this offer. Offer valid at any Pure store in London, but not valid on Click & Collect or delivery orders through any third-party providers.

Blue Light

Our NHS offer extends to Emergency Services, social care sector and Armed Forces through the Blue Light Card platform. Get 20% off in-store, by presenting your Blue Light Card at the till. Offer valid at any store in London.