We start early, the smell of baking filling the kitchen. We’re working on fresh pastries ready for early breakfast deliveries.
Long shelf life, preservatives, even sunlight, all reduce a juice’s natural nutrients. Our juices & smoothies are being freshly made and bottled on-site every day to deliver maximum nutrients. You’d be amazed at how few high street brands do this…
Ground to order
Our 100% Arabica coffee is ground to order and served with organic or vegan milk at no extra cost. Order with a reusable cup and you will receive a 50p discount.
Eggs are important. If you’re in the mood for a hearty breakfast, our Super Eggs are made-to-order, with your chosen topping, every morning. They’re delicious with smoked salmon…
We bake our very own wholegrain flatbreads every day. Here comes the first batch from the ovens...
All over London our kitchens are whirring. And with lunch around the corner, there's still plenty of peeling and chopping to do: we’ll be cooking throughout the day.
Respect the details
Our sourdough croutons are handmade to our bespoke recipe, drizzled with olive oil, sprinkled with Parmesan and baked until golden.
Order up until 10:00 for same-day lunch delivery. Track your delivery from our kitchen to your meeting room, taking the stress out of ordering for an important event.
Dressed to impress
The only way to avoid wilted or naked leaves and messy dressing pots is to freshly dress salads to order. So that’s what we do, with our own dressings, created by us to complement our salads.
(If you’ve ever wondered why so much of the high street tastes the same, it’s because it is: the same condiments and sauces bought in from the same supplier).
Busy London lunchtimes are never a problem. With kitchens in every Pure, we can make more of our most popular dishes as they sell out.
We’re proud that over 75% of our General Managers and almost all of our Assistant Managers started working with us as Team Members, and on any given day there will be training happening in our shops and at head office. We’re always on the look out for bright and bubbly people to join us.Find out more
Our delivery team work from morning to evening to ensure you receive the best quality food and service.
Pop in around this time and we’re not the only ones being busy. Free wifi, plenty of plug sockets and free still & sparkling water means Pure is set up for busy Londoners getting things done. It’s exactly how we started up…
Handmade desserts are best
Our Choc’avo Mousse is carefully crafted using just six ingredients. Melted dark chocolate, avocado, banana, a little honey, egg whites and cacao nibs to finish. So simple, so good - and we’re making it right now.