We start early, the smell of baking filling the kitchen. We’re working on fresh pastries ready for early breakfast deliveries.
Long shelf life, preservatives, even sunlight, all reduce a juice’s natural nutrients. Our juices & smoothies are being freshly squeezed and bottled on-site every day to deliver maximum nutrients. You’d be amazed at how few high street brands do this…
Ground to order
We grind to order – perfect, ethically sourced beans. We also use deliciously rich 70% cacao. Add organic milk and an expert barista, and that’s just about the perfect coffee.
Eggs are important. If you’re in the mood for a hearty breakfast, our Super eggs are made-to-order, with your chosen topping, from 7:00 every morning. They’re delicious with smoked salmon…
We bake our very own wholegrain flatbreads every day. Here comes the first batch from the ovens...
All over London our kitchens are whirring. And with lunch around the corner, there's still plenty of peeling and chopping to do: we’ll be cooking throughout the day.
Respect the details
Our croutons are hand-made, fresh every day, from our own wholegrain flatbread, drizzled with olive oil, sprinkled with Parmesan and baked until golden.
Order up until 10:45 for same-day lunch delivery. We deliver by bike: quick, quiet and pollution-free.
Dressed to impress
The only way to avoid wilted or naked leaves and messy dressing pots is to freshly dress salads to order. So that’s what we do, with our own dressings, created by us to complement our salads.
(If you’ve ever wondered why so much of the high street tastes the same, it’s because it is: the same condiments and sauces bought in from the same supplier).
Busy London lunchtimes are never a problem. With kitchens in every Pure, we can make more of our most popular dishes as they sell out.
We’re proud that over 80% of our General Managers started working with us as Team Members, and on any given day there will be training happening in our shops and at head office. We’re always on the look out for bright and bubbly people to join us. To find out more and apply, click here.
Once lunchtime meetings are over, our cyclists return to collect the wooden trays that were delivered earlier. We reuse these where we can, to make each delivery as green as possible.
Pop in around this time and we’re not the only ones being busy. Free wifi, plenty of plug sockets and free still & sparkling water means Pure is set up for busy Londoners getting things done. It’s exactly how we started up…
We work with a number of local charities who collect leftover fresh food at the end of each day to ensure the minimum is wasted.
Hand-made desserts are best
Our Choc’avo Mousse is carefully crafted using just six ingredients. Melted dark chocolate, avocado, banana, a little honey, egg whites and cacao nibs to finish. So simple, so good - and we’re making it right now.