Privacy - Pure

Privacy Policy

Healthy Retail Limited (trading as “Pure”) is committed to protecting and respecting the privacy of all our guests. This privacy policy is intended to make it clear to you what information we gather, and then how and why that information is used.

All of the personal information we hold about you shall be held and used in accordance with the EU General Data Protection Regulation 2016/679 (“GDPR”) and national laws implementing GDPR and any legislation that replaces it in whole or in part and any other legislation relating to the protection of personal data.

What information do we collect about you?

We collect information when you register an account with us, log into our free Wi-Fi, make enquiries, complete customer surveys, provide feedback or use our online webchat service. Website usage information is collected using cookies.

How will we use the information about you?

We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

Some of the information we collect from you is collected and processed for the purpose of legal compliance, some to perform a contract with you, and some for the purposes of our legitimate business interests (subject to your rights), e.g. to analyse the use of our website in order to continually improve our services.

Pure will not share your information for marketing purposes with any other company.


We would like to send you information about our products and services which may be of interest to you. If you have opted in to receive email marketing, you may unsubscribe at any time. You can update your preferences here.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy the information we hold for you, please email or write to us at the address below.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Free Customer Wi-Fi

We offer free Wi-Fi to all our customers in our shops, this service is provided by a third party on Pure’s behalf.

With your permission, we use Wi-Fi data to better understand our customers and better serve their needs, for example, to understand how frequently customers visit us.


Our website ( uses cookies to distinguish you from other users of our website. This helps us to provide you with the best experience and allows us to improve it.

A “Cookie” is a small file of letters and numbers that we store on your browser or the hard drive of your computer (with your permission) either for only the duration of your visit (“session cookies”) or for a fixed period of time (“persistent cookies”). Cookies contain information that can later be read by a web server.

The cookies we use are “analytical” cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works.

The information is not personally identifiable and we only use it to help us improve services and to gain a better understanding of our customers’ requirements.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you are using your browser settings to block all cookies (including essential cookies) you may not be able to access all parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site.

You can find more information about the individual cookies in our Cookie Policy

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you by emailing or in writing to:

Healthy Retail Limited
100 Moorgate,