Privacy - Pure

Privacy Policy

Privacy policy
This privacy policy explains how Healthy Retail Limited (trading as “Pure”) will use any personal information we collect about you when you use this website.

What information do we collect about you?
We collect information about you when you register with us or place an order. We also collect information when you voluntarily complete customer surveys, provide feedback or use our Wifi service. Website usage information is collected using cookies. For the purpose of supporting NHS Test and Trace, we will collect your data such as such as name, phone number, date of visit and time of arrival when you register with Track and Trace.

How will we use the information about you?
We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you. The data collected through Track and Trace will be shared with the NHS Test and Trace service where requested. This particular data will be kept for 21 days after your check-in to Pure’s Track and Trace and then deleted.

Some of the information we collect from you is collected and processed for the purpose of legal compliance, some to perform a contract with you, and some for the purposes of our legitimate business interests (subject to your rights), e.g. to analyse the use of our Website and services in order to continually improve our services.

Pure will not share your information for marketing purposes with any other company.

We would like to send you information about products and services of ours which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email

Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the address below.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Free Customer Wi-Fi
We offer free Wi-Fi to all our customers in our shops, this free service is provided by a third party that provides this service on Pure’s behalf.

With your permission, we use Wi-Fi data to better understand our customers and to enable us to better serve their needs, for example to understand how frequently customers visit us.

Our website ( uses cookies to distinguish you from other users of our website. This helps us to provide you with the best experience when browsing through our website and also allows us to continue to improve it.

A “Cookie” is a small file of letters and numbers that we store on your browser or the hard drive of your computer (with your permission) either for only the duration of your visit (“session cookies”) or for a fixed period of time (“persistent cookies”). Cookies contain information that can later be read by a web server.

The cookies we use are “analytical” cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works.

The information is not personally identifiable and we only use it to help us improve services and to gain better understanding of your requirements and the kind of yummy treats and information you will need.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you are using your browser settings to block all cookies (including essential cookies) you may not be able to access all parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site.

You can find more information about the individual cookies we use and the purposes for which we use them in the list below:

Google Cookies:

_utmc: Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. Expires at the end of the browser session.

_utmt: Used to throttle request rate. Expires in 10 min.

_utma: Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. Expires 2 years from set/update

_utmz: Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. Expires 6 months from set/update.

_utmb: Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. Expires 30 mins from set/update

_ga: Used to distinguish users. Expires in 2 years.

_gat: Used to throttle request rate. Expires in 10 min.

Changes to our privacy policy
We keep our privacy policy under regular review and we will place any updates on this web page.

How to contact us
Please contact us if you have any questions about our privacy policy or information we hold about you by emailing or in writing to:

Healthy Retail Limited
100 Moorgate