Better for you. Better for the planet.
Our bestselling wraps are now made with Wildfarmed regenerative flour.
At Pure, we believe good food starts long before it reaches your plate. It starts with the ingredients, how they’re grown and what goes into every bite. That’s why we’re proud to launch our wraps and toasties using Wildfarmed regenerative flour.
Wildfarmed flour is grown in the UK using regenerative farming methods that improve the natural farming ecosystem, rather than depleting it.
The result? Food that tastes better and does better.
Our wraps across our stores, catering and wholesale are now:
- Wholemeal
- No palm oil
- Made with regenerative flour
The future of wraps is here!
Great food starts with great farming
Every week thousands of Londoners start their day with our porridges and birchers (and a coffee of course!), they’re a staple breakfast for a reason. They’re made with oats, the nutritional powerhouse packed with fibres that slow down digestion and provide long lasting energy to fuel you for your day ahead.
We understand how important oats are, in breakfast and beyond, and that’s why we’re thrilled to be using Wildfarmed oats in our porridges and birchers.
Wildfarmed oats are produced using regenerative farming methods that leave the land richer than they found it, resulting in oats grown the way they should be. Instead of stripping fields bare, their farmers are restoring soil during the growing process, bringing the bugs, birds & bees back where they belong. Better for you, better for taste and better for nature.
Wildfarmed growers farm regeneratively to grow the best quality ingredients whilst:
- Restoring soil health
- Bringing back birds, bugs & bees
- Reducing water pollution
- Reducing carbon
Sarnies to shout about
Our range of delicious, thick-cut sandwiches, are made with bread from premium Wildfarmed flour. Generously filled, in a variety of carefully crafted flavours. These are extra special sarnies, to level up your lunch, and with a lower carbon footprint at that.
Wildfarmed flour is fully traceable from field to fork, so you know who grew your food and how. It’s grown in fields full of life, helping bring back birds, bugs and bees to create thriving farmland.
We’re extremely proud to be part of the regen revolution, and we can’t wait for you to taste the difference.