World Plant Milk Day falls on 22 August, and at Pure we’ve got something to celebrate: every plant-based milk on our menu has always been free to swap to. No asterisk, no upcharge, no catch.
This year, we’re teaming up with our oat milk partner Oatly (the plant milk our customers reach for most) to explain why that swap is worth making.
Why oat, why now
Oat milk has become the nation’s go-to dairy alternative for good reason: it’s creamy, and it steams like a dream, which is exactly why it’s the oat milk behind our coffee, made with Oatly. But there’s more going on beneath the surface than taste alone.
As Kate Overy, Nutrition Science and Communications Lead at Oatly, explains:
“Switching to plant-based milk is a simple change that can support both personal and planetary health. Many fortified plant-based milks provide key nutrients such as calcium, iodine and vitamins B12 and D, while some varieties also contribute fibre to the diet, a nutrient that many people do not get enough of and which is not found in cow’s milk. As part of a balanced, plant-rich eating pattern, they offer a practical way for people to make more sustainable food choices without compromising on nutrition or convenience.”
It’s a good reminder that plant milk isn’t just a like-for-like swap; for a lot of people, it’s genuinely adding something to their day.
Free doesn't mean an afterthought
We’ve never believed plant milk should be treated as a premium extra. Whether you’re vegan, dairy-free, or just prefer the taste, every drink at Pure comes with a full choice of plant-based milks at no extra charge – oat included, thanks to Oatly.
And it’s not just your coffee. Every porridge on our menu comes in your choice of cow’s milk or oat milk, so however you take your breakfast, it’s ready and waiting – no extra charge, no exceptions.
It’s a small thing on the surface. But small, no-fuss choices are exactly what food-to-go should be about: turning up, ordering what genuinely works for you, and not having to think twice.
Add it to your coffee or matcha
Or enjoy it in our delicious porridges
Try it this World Plant Milk Day
However you take your coffee or porridge, this is your nudge to give oat a go or to notice, if you already have, why so many of our customers never look back.