Pure Wins Chain Retailer of the Year at the Sammies 2026 | Pure

Pure has been awarded Chain Retailer of the Year at the Sammies 2026, one of the UK’s most respected awards in the food-to-go industry.

The recognition highlights Pure’s continued evolution into a multichannel food business, expanding across catering and wholesale while maintaining a strong, people-first retail experience at its core.

What the Sammies Award Means

The Sammies, run by the British Sandwich & Food to Go Association, celebrate excellence across the UK’s food-to-go sector.

Winning Chain Retailer of the Year places Pure among the leading brands in the industry, recognising:

  • Operational excellence
  • Innovation in food-to-go
  • Strong brand and customer experience
  • Sustainable growth

Recognition for Sustainability and Innovation

Alongside winning Chain Retailer of the Year, we were also shortlisted for:

  • Environmental & Sustainability Award
  • New Sandwich Award – Cold

The nominated product, the Chickpea, Sriracha and Smashed Avo sandwich, reflects our focus on:

  • Plant-based innovation
  • Bold, modern flavours
  • Evolving customer preferences

Sustainability continues to be a key priority, embedded across product development and operations.

Retail Still at the Heart of Pure

While the business has expanded, retail remains at the core of everything Pure does.

From its very first shop, the brand has been built around:

  • Fresh, high-quality food
  • Great coffee
  • A welcoming in-store experience

There is still nothing more important than the moment a customer walks into a Pure shop—where teams bring joy for delicious food & coffee every day.

Building a Multichannel Food-to-Go Business

Over the past two years at Pure, we have focused on growing beyond its traditional retail footprint.

This includes:

  • Expanding catering services to reach offices and events
  • Growing wholesale partnerships to bring Pure products to more customers
  • Strengthening our overall multichannel strategy

Allowing us to reach more people than ever before, and serve our delcious food and coffee in more places than ever before.

What This Means for the Future

Winning Chain Retailer of the Year is not just a milestone—it’s a signal of where Pure is heading.

The focus remains on:

  • Continuing multichannel growth
  • Investing in retail experiences
  • Driving innovation in food-to-go
  • Expanding reach without losing brand identity

This award represents a proud moment in our journey—one built on delicious food, great teams, and a clear vision for growth.

As the brand continues to evolve, its mission remains the same: to bring delicious food and coffee to more people every day.

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