2018 has been an incredible year for Pure. We have catered for tens of thousands of meetings and our award-wining food is being enjoyed in offices all over London. We have opened three new shops and we have taken positive steps to improve the sustainability of our business.
As part of our commitment to reducing food waste, we have been working with The Felix Project to make sure as much of our surplus food as possible goes to those who need it. This Christmas we have donated £5,000 on behalf of our catering customers to The Felix Project, rather than sending corporate gifts. We are really proud of the journey we have been on and want to thank all of you for your support.
In our 17 shops, we have saved over 20,000 plastic water bottles by offering free filtered still & sparkling water to all our customers; we have introduced free vegan milks with any hot drink so that anyone who wants to enjoy dairy free milk in their coffee is not charged extra; and after increasing our reusable cup discount to 50p, almost 10% of our customers are using reusable cups for their hot drinks.
We have also teamed up with The Felix Project on our Christmas campaign. Every time you buy a hot drink with any reusable cup, you save 50p on your drink and we donate an extra 50p to charity. And we are thrilled to announce that we’ve now raised over £10,000 for The Felix Project.