|Hi everyone, we have been thinking very hard about the impact of Coronavirus and how to support people who are now working from home or self-isolating. In all honesty, we also need to boost our sales to save as many jobs as possible at Pure. This might sound a bit dramatic, but this is the cold-reality for our business when sales drop 75% in a week. Everyone at Pure has risen to the huge challenge we all faced to launch our new Working From Home Range in just a few days.
A few things about us:
Our food is delicious: order here and give it a go.
5* kitchens: we are one of the only brands to have 5* hygiene ratings at all of our shops. Although it is very unlikely COVID-19 can be spread through food, you know you can trust us. Click here to see for yourself.
You need to look after yourself: your mind and body deserve the same food as you have when you’re in the office or in meetings. You need to maintain your energy and concentration. That is why we created Pure in the first place. And that is why we are now bringing Pure to your home.
Sustainable: we are the market-leaders in reusable cup usage with 20% of our customers buying hot drinks from us this way. We also use recycled plastic at Pure. We are not embarrassed by this decision. It is particularly relevant now that we are focusing on home delivery where nobody will have the ability to recycle compostable packaging, but everyone will be able recycle clear plastic. For more details, please see this link.
Free coffee when you’re back! and if none of this makes you order from us, we’ve gone for good old-fashioned bribery by sticking two free coffee cards in every box!
There is no precedent for what is happening in the world at the moment. But we will be working relentlessly to protect our team. To some, this might feel like we are trying to profit from a desperate situation. I assure you, this is not the case. We have spent the last decade building a food delivery system for offices. We now want to deliver to people’s homes to increase sales and protect jobs at Pure.
In the meantime, we will keep working on improvements to our new Working From Home Range over the next few weeks and we would love you to invite us into your homes. Stay safe everyone and see you on the other side.
Founder & CEO