Tackle food wastage in the most delicious way possible - Pure

More than one-third of food is wasted in the UK, which is directly responsible for 8% of greenhouse gas emissions.

But the good news is that Too Good To Go is on a mission to make sure good food gets eaten, not wasted. And the even better news is that we’re joining them.

For businesses like Pure, where our food is freshly made in our on-site kitchens every morning and sold on the day, it can be difficult to manage our leftovers. We work hard to make sure our kitchens are making the correct range of products, but unfortunately, we do sometimes have unsold food at the end of the day.

It is for this reason that it made perfect sense for us to join the Too Good To Go platform, where we are able to offer our customers their choice of hot or cold Magic Bags at the end of the day, filled with Pure goodness.


Each Too Good To Go Magic bag is filled with any Pure products which haven’t sold that day. We are able to offer all products in a Magic Bag at a third of their retail value, making this a convenient and cost-efficient dinner option – just pop in and collect it on your way home from work!


To claim one of the limited quantities of Magic Bags available at your local Pure store each day, you’ll need to download the free Too Good To Go app and create an account. From there, you’ll find Pure in the list of available retailers to order from.

We have been so delighted to see how popular Pure Magic Bags have been since we trialed them last month, and we’re excited to now offer them at all our Pure stores across London. Thank you for supporting us as we move towards a more sustainable future. 💙