Today is World Water Day

We are marking World Water Day 2022 with Belu and WaterAid by sharing a little update about our collective impact over the past year.

In every Pure you will find Belu water taps, where anyone is welcome to fill up their bottle with filtered water for free (even if you’re not buying anything). By providing these taps and donating 50p of every sale of our reusable water bottles to Belu, we enable them to advance in their mission to change the way the world sees water.

In 2021, we played our part in raising £146,565 to support WaterAid, which helped transform 9,771 lives.

We are proud to be part of a movement of businesses tackling the water crisis in communities worldwide.