Christmas has arrived at Pure🎄 - Pure

It’s time to embrace the festive season in all its glory. Lights illuminating the streets, festive jingles playing in shops, post-work drinks & office parties. And of course, the joy in sharing all the glorious food this time of year has to offer.

This year we’re on a mission to bring Pure Joy to London’s streets, and with our deliciously Christmassy menu, there’s something for everyone. Tis the season to treat yourself!

Unwrap the gift of Rudolph’s Roots. A completely vegan and festive recipe of rosemary roasted root vegetables, herby tarragon mayo, cranberry sauce, and the magic ingredient: stuffing.


Try our festive treats 🎅🍪

We’re very proud of our trio of treats and can’t wait for you to try them. Pop into any Pure to find your favourite as we sample them throughout the festive season…

First up, there’s the Mini Christmas Loaf, which is too cute for words. Not only does it look delightful, it tastes it too. This aromatic ginger-infused loaf cake is the perfect anytime treat.

It goes without saying that it just isn’t Christmas without Mince Pies, especially ours. Enjoy deliciously buttery pastry filled with rich, spiced vine fruit and candied mixed peel.

Finally, the Ginger Cookie, which is vegan, gluten-free, and completely moreish. This cookie combines the perfect blend of sweetness and spice that is unmistakably Christmas. You’ll be adding this one to your wishlist.


Naturally, you need something to wash it all down with; enter the Gingerbread Latte. Discover our lighter version of this seasonal classic with our simple, warming recipe. We’ll leave the bells and whistles to the tree decorations.


May your days be merry! 🎄