At Pure, we’re proud to be the only high street brand to actively encourage our customers not to buy bottled water by offering free, freshly filtered water in all of our shops – thanks to our partnership with Belu.
Belu thinks outside the bottle, championing a mission to change the way the world sees water. They’re not just about delivering outstanding drinks; they’re dedicated to creating a better world by investing all their profits into environmental conservation, carbon reduction and water accessibility projects globally.
So, next time you pop by, refill your bottle with our Belu-filtered water and sip knowing you’re part of a bigger wave of change.
World Water Day
We’re thrilled to share that today, on World Water Day, Belu are giving £377,000 to WaterAid – all of their 2023 net profit. That’s just one of the reasons we choose to partner with them, because together we’re changing the way the world sees water.