Kefir, our new gut-loving range - Pure

Treat your gut to something good

It’s no secret these days that good gut health is a vital part of our overall well-being. But how easy is it to find convenient, delicious snacks that support your gut health goals?

We’re bursting with excitement to introduce our newest lineup, starring the gut health hero – kefir – a naturally fermented dairy drink packed with live cultures, protein, and a delicious, creamy taste. Here to satisfy your on-the-go nutrition needs.

Partnering with Biotfiul to use their award-winning kefir, made right here in the UK with British milk, these innovative new options are handmade each morning to boost your gut health in the most delicious way possible.


Head to your nearest Pure to try our new gut health heroes:


Berry Kefir Overnight Oats

Start your day with a burst of berry goodness! Our overnight oats are soaked in vanilla oat kefir and topped with mixed berries, offering a high-fibre, vegan-friendly breakfast option.

Lemon Kefir Cheesecake

Indulge in a zesty vanilla kefir and coconut cream cheesecake on a ginger biscuit base. It’s citrusy, creamy and absolutely dreamy. A cheesecake with benefits? Only at Pure!

Berry Biotic Smoothie

A blend of vanilla oat kefir, apple juice and a trio of berries. Vegan and delicious, it’s perfect for on-the-go nourishment. Available in both 250ml and 500ml servings.

Deliciousness that does you good?

Packed with beneficial bacteria, kefir aids in maintaining a healthy balance of microorganisms in your gut, promoting digestion and supporting immune function.

Regular consumption of kefir has been linked to improved digestion, reduced inflammation, and enhanced nutrient absorption. Plus, its creamy texture and refreshing taste in our new range with Biotiful make it a delicious addition to your daily routine.