Wildfarmed x Pure
Great food starts with great farming
Every week thousands of Londoners start their day with our porridges and birchers (and a coffee of course!), they’re a staple breakfast for a reason. They’re made with oats, the nutritional powerhouse packed with fibres that slow down digestion and provide long lasting energy to fuel you for your day ahead.
We understand how important oats are, in breakfast and beyond, and that’s why we’re thrilled to be using Wildfarmed oats in our porridges and birchers.
Wildfarmed oats are produced using regenerative farming methods that leave the land richer than they found it, resulting in oats grown the way they should be. Instead of stripping fields bare, their farmers are restoring soil during the growing process, bringing the bugs, birds & bees back where they belong. Better for you, better for taste and better for nature.
Wildfarmed growers farm regeneratively to grow the best quality ingredients whilst:
- Restoring soil health
- Bringing back birds, bugs & bees
- Reducing water pollution
- Reducing carbon


Sarnies to shout about
As our new menu lands in stores today, we mark the arrival of our new range of delicious, thick-cut sandwiches, with bread made from premium Wildfarmed flour. Generously filled, in a variety of carefully crafted flavours. These are extra special sarnies, to level up your lunch, and with a lower carbon footprint at that.
We’re extremely proud to be part of the regen revolution, and we can’t wait for you to taste the difference. Great food starts with great farming.