New menu | All Round Goodness starts here | Pure

Protein. Fibre. Flavour.

Our new menu has landed – and it’s everything we know that great food should be. High in protein, rich in fibre, full of flavour and made with carefully sourced, high quality, seasonal ingredients.

Because at Pure, good food is simply what we do.

More Protein and Pretzel subs have landed

We’ve added beef as a new protein option to add even more variety alongside British Red Tractor Chicken, Wiltshire ham, North Atlantic salmon and pole-and-line caught skipjack tuna to keep you energised and satisfied throughout the day. Look out for it across our range. There’s an exciting fusion toastie, a punchy summer salad and more (read on to explore!).

We’re also excited to launch Pretzel Subs across our London shops. Currently a firm favourite with our catering customers, these are made using the same protein-packed fillings. Warning! Highly addictive.

Salt Beef, Mustard & Pickles: A pretzel sub stuffed with salted beef, mustard sauce & pickled cucumber. This is a total go-to if you love that classic New York deli style flavour.

British Chargrilled Chicken: A pretzel sub filled with chargrilled British chicken, crisp cos lettuce & pickled vegetables, finished with a punchy mustard vinaigrette. Fresh and crunchy, it’s a hearty choice to keep you fuelled through the day.

Salmon & Cream Cheese: A pretzel sub featuring smoked salmon, dill cream cheese, crisp cucumber, a squeeze of lemon juice & a hint of black pepper. It is a light but satisfying choice that feels both indulgent and refreshing.


Add fibre to your day

Fibre is essential for maintaining a healthy gut. You’ll find even more fibre-rich fruits, vegetables and wholegrains across our new menu.

Fibre Starter: A nourishing pot to add to your day, combining Greek-style yoghurt with raspberry compote, omega seeds, energy crunch & almond butter. Naturally high in fibre and healthy fats, it delivers a creamy, satisfying mix designed to keep you feeling full and energised.

Full of Beans: A hearty addition to our breakfast range, this toastie is packed with smoky bean mix, avocado purée, vine tomatoes & spinach. It’s bursting with rich, savoury flavour ready to kick-start your morning with lasting energy.

Super Fast Fibre: The newest addition to our range of healthy sides, this delicious snack pot is full of smoky bean mix & broccoli with mixed seeds & hummus. It’s layered with texture and a great choice to pick up energy levels mid afternoon.

Chickpea, Sriracha & Smashed Avo: A bold, flavour-packed sandwich with a kick, filled with smoky beans, smashed avocado, rocket & vegan mayo with a hint of Sriracha. It’s rich in fibre and plant-based goodness.


Fresh flavours

Handmade with colourful, seasonal ingredients, enjoy even more recipes that are full of flavour and packed with goodness. We’ve introduced two new flavours: Korean and Lemon Chia, to give a fresh flavour to your lunch!

Pure Bibimbap: This vibrant salad packed with salt beef, mixed leaves and pickled veg topped with a free-range poached egg and omega seed mix gives a filling and fresh taste. Finished with a spicy gochujang dressing on the side, it delivers a bold balance of heat.

Lemon Chia Chicken: A fresh, protein-packed salad featuring chargrilled chicken, edamame beans, cucumber, slaw, toasted almonds & piquante peppers. It brings citrus and crunch, making it a light yet satisfying choice to keep you fuelled and refreshed.

Korean Barbecue Beef: A standout toastie featuring Korean-style salt beef, caramelised onions, pickled vegetables & mature cheddar cheese. The pickled veg perfectly complements the spice and cheese.

Seoul Good, Seoul Good: Reach for this flavour-packed wrap, featuring Korean-style salt beef, pickled vegetables, cucumber, crisp cos lettuce & creamy mayo. It delivers a fresh yet indulgent balance of tangy and savoury flavours, making it a satisfying grab-and-go option.